Return on Capital Employed (ROCE): Definition, Calculation & How Investors Use It
Imagine you’re deciding between two lemonade stands to invest in. Stand A made a $100 profit using $500 worth of equipment…
Investing is how savings turn into long-term wealth. Instead of working only for income, investing allows your money to grow through businesses, markets, and compounding over time. Many beginners avoid investing because it feels complicated, but most of the confusion comes from unfamiliar terms, not difficult concepts.
In this section, you’ll learn the fundamentals — stocks, index funds, ETFs, retirement accounts, and how risk actually works. You’ll see why diversification matters, how compound growth works, and why consistency is more important than timing the market.
The focus here is long-term investing, not speculation. The goal is to help you understand what you own, why you own it, and how patient investing decisions build financial security over years rather than days.

Imagine you’re deciding between two lemonade stands to invest in. Stand A made a $100 profit using $500 worth of equipment…

Imagine waking up tomorrow morning to find money in your bank account—money you didn’t have to clock in for, didn’t have…

Imagine standing at the edge of a cliff with a parachute on your back. You could jump and experience the thrill…

Imagine checking your investment portfolio and seeing your stock price has gone up 5%. You’re happy. But wait, did you remember…

Imagine planting a single seed in your backyard and watching it grow into a sprawling tree that bears fruit year after…

Picture this: It’s 2025, and you’re at a bustling Wall Street coffee shop. At one table, you see a sharply dressed…

Picture this: You’ve just invested your entire life savings into a single stock because your neighbor swore it was the “next…

Profit is the money left over after a business, investment, or side hustle pays all its costs, and it’s the single…

Picture this: It’s 2008, and two investors each have $100,000 in the stock market. When the market crashes 50%, the first…